Beyond Strategy
Beyond438 exists to translate the passion we have for solving business problems into profits for our clients. We do this in a thoughtful, “been-there-done-that,” and “as-if-it-is-my-company” kind of way with our company principles guiding all our interactions.
We have a passion for business – for solving difficult business problems.
We have a passion for building world class companies – to grow beyond their current potential.
We have a passion for business leaders – to help them do the right thing in the jungle called the business world.
Our ultimate goal is to Wow! our clients and to take them to places where they’ve not been before. Places, such as, new revenue streams, South Africa and America.
Read MoreWhy You Should Start a Company in Atlanta|FastCompany
It’s dangerous to walk on the pavement in America!
In a recent post I gave you some business words that have a different meaning in America. Below is a table with some common everyday words with different meanings. You can find many more in this blog: US2UK.
Do you know of any other words or funny stories?
South African term American equivalent Explanation
Petrol Gas You fill up at a gas station.
Robot Traffic light Turn left at the second traffic light.
Road Pavement In the US it is dangerous to walk on the pavement (in the road).
Pavement Side walk US equivalent is side walk
Crash Car wreck The wreck on the 75 caused a traffic jam.
Manual Stick shift Stick shift car.
License plate Tag You have to renew your car's tag every year.
Boot Trunk I need to get something out of my car's trunk.
Chips Fries Hamburger and fries. Chips are called crisps.
Cooldrink Soda My also be called pop in some US states.
Why you shouldn’t brag about your turnover!
Many South African businesspeople make the following common mistakes regarding US business English. I always enjoy seeing the reaction of Americans when a South African brags about their company’s turnover!
South African term | American equivalent | Explanation |
---|---|---|
Turnover | Revenue or Sales | Turnover in the US refers to employee attrition (not a good thing :-)). |
Surname | Last name | Family name |
Name | First name | In the US most people have a middle name. So first name to distinguish from middle name. |
Loan | Note | A note is a loan agreement. |
CA or Accountant | CPA | Certified Public Accountant. |
Managing Director (MD) | CEO or President | Better to refer to yourself as CEO if you are an MD in SA. |
Director | Board Member | A director is usually a mid-level manager in the US. |
Share Scheme | Share Plan | In the US a scheme usually refers to something unsavory (even illegal). |
Retrench | RIF (reduction in force) or Lay off | Lay offs are very common in the US as most states are work-at-wil states. |
Diary (Schedule) | Calendar | In the US a diary is a ladies' journal. You would typically say: "can we put something on the calendar". |
Post | In the US: "I'll put the check in the mail". |
Why Atlanta is a great place for the US HQ of a South African IT company
Yes, I know, most IT companies want to be in the Valley, that is, Silicon Valley. I would however suggest you seriously consider Atlanta as an alternative. If you are definitely the next Google, then yes, you have to be in the Valley. Ask Vinny and Yola :-). Most IT companies, however, don’t have to be in the Valley.Here are a few reasons to set up your US HQ in Atlanta:
- Atlanta has one of the best airports in the world with direct flights (on Delta) to Jo’burg.
- Very low cost of living compared to most large US city, especially San Francisco.
- Great time zone overlap with South Africa.
- Great IT community: Techlinks, TAG, GATech, and atdc.
- HQ for many Fortune 500 companies including: Coca-Cola, Home Depot, UPS, and Aflac.
This presentation by the Metro Atlanta Chamber gives many more reasons to consider Atlanta as your US HQ.Lance Weatherby had this to say about Atlanta replacing Silicon Valley.I’ve lived in Atlanta (actually in Kennesaw, a town North of Atlanta) for almost 12 years since moving to Atlanta in 1998.
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